Having a look at how user production and internet-based media sites are altering the way we take in material.

In the digital economy, the increase of social media as primary announcements and content platforms has dramatically altered the way people are taking in media. In fact, social media platforms have grown to transform into primary sources of news, home entertainment and cultural trends, particularly for young audiences. Traditional media outlets are now relying greatly on social platforms and rebranding to match the digital space as a method for delivering material, connecting with users and staying pertinent, as media website consumption patterns continue to move online. Content such as short-form videos are presently dominating the digital world and take advantage of user engagement and algorithms for growth. Moreover, self-made influencers and content creators are also emerging as independent media figures, frequently measuring up to mainstream journalists and celebrities in their influence. Those associated with the social media market, such as the investor of ByteDance, would identify the growing impact of digital networks in contemporary media intake.

As media consumption moves online, media trends and predictions are now heavily influenced by algorithms. These algorithms now play a main function in shaping what material users see, while being driven by factors such as user habits and engagement patterns. This results in highly customised media experiences, created to keep a user engaged for longer. While this personalisation is successful in preserving the interest of a user, it has also raised concerns about the spread of false information, a lack of diversity in perspectives and the mental impacts of content addiction. Because of this, media companies are responding by purchasing data analytics and viewer segmentation to better understand and keep users. Furthermore, to filter and keep the integrity of these platforms, providers are also presenting truth checking tools as federal governments and teachers are promoting better digital literacy. The activist investor of Sky, for example, would understand the importance of credibility when it comes to sharing news. Similarly, the owners of Euronews would acknowledge the obstacles posed by new media creators.

As internet-based media platforms continue to thrive, videos streaming has mainly overtaken conventional broadcast television and cable. Streaming platforms are growing in popularity for providing on-demand viewing that aligns with the preferences of modern-day operators, by offering both flexibility and personalisation. As one of the top current trends in the media industry, this trend has interfered with the traditional media designs and has driven even the most effective media companies to release their own streaming services or collaborate with tech giants to stay in line with competition. Additionally, with the surge of paywalls and subscription-based media, there is a visible trend whereby audiences are progressively ready to pay for content that supports free-lance creators. This pattern of decentralisation allows reporters and creators to construct direct relationships with followers, bypassing the conventional media designs.